Don’t forget about collecting your information. Take surveys, give away prizes, tickets, or just let someone send you some indication they are interested in your news and products. With CGI scripts we can embed forms to collect and retrieve this information. Forms are excellent ways to keep your audience reading and interactive with your company. Get your audience involved in your promotion, get your audience to promote for your business. A great example of forms are: For a special event email, allow the first 100 users to submit their name for free or discounted CD’s, T-shirts, tickets, or VIP entrance. This is a great way to guarantee that your event receives some promotion from your audience. For a special product promotion, allow users to submit their name for a prize or shopping credit. Then return to the customer with a gift certificate redeemable at your store, or special coupon offer(s).